Final Answer:
The key difference between a True-View In-stream ad and a True-View Discovery ad lies in their placement and user interaction. In-stream ads appear before or during You-Tube videos and are skippable after a few seconds, while Discovery ads are displayed in You-Tube search results, related videos, and the You-Tube homepage, allowing users to click for more information.
Step-by-step explanation:
True-View In-stream Ad: These ads play before or during You-Tube videos and are skippable after the initial few seconds. Advertisers are charged when viewers watch at least 30 seconds of the ad or interact with it.
True-View Discovery Ad: These ads appear in You-Tube search results, related videos, and the You-Tube homepage. Users can click on the thumbnail to watch the video. Advertisers are charged when users click to view the video.
Understanding the distinction helps advertisers tailor their strategies based on the desired user interaction and ad placement.