Final answer:
To see the total conversion value of TrueView for Action, comprising both online and offline components, one must sum up the monetary values of all tracked conversions. Proper setup of conversion tracking is crucial for accurate calculation, including the ability to attribute offline conversions to the campaign.
Step-by-step explanation:
To calculate the total conversion value of TrueView for Action, including both online and offline actions, you need to aggregate the data from all tracked conversions. This involves summing up the value assigned to each online conversion, as derived from online transactions or engagements like form submissions, as well as the estimated value of offline conversions, which may come from actions such as in-store purchases attributed to the ad campaign.
It's essential to set up conversion tracking properly within the ad platform, assigning a monetary value to each type of conversion based on its importance to your business. Some platforms provide tools to upload offline conversion data, which then needs to be matched and attributed to the correct campaign and ad engagement. Once both online and offline conversion values are identified and quantified, they can be combined to reveal the comprehensive conversion value of the TrueView for Action campaign, thus providing a more complete picture of its effectiveness.