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For a TrueView for Action ad, what is considered a video engagement?

User Joe D
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Final answer:

A video engagement for a TrueView for Action ad includes interactions such as clicks on call-to-action buttons or if a viewer watches at least 30 seconds of the video.

Step-by-step explanation:

In the context of G_oogle advertising, a video engagement for a TrueView for Action ad is typically defined as any interaction with the video advertisement that reflects a potential customer's interest. This could include interactions such as clicks on call-to-action buttons, companion banners, or info cards within the video. Also, if a viewer watches 30 seconds of the video ad (or the entire duration if it's shorter than 30 seconds), that is also considered as an engagement. TrueView for Action campaigns are focused on driving leads and conversions, so the engagements they count are those most likely to indicate the viewer's intent to take the action the advertiser desires.

User Onshop
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