Question

To drive Awareness, what TrueView format and bidding approach do you use?

1) In-stream ads and Target CPM bidding
2) Video discovery ads and Target CPA bidding
3) Bumper ads and Maximize conversions bidding
4) Out-stream ads and Target ROAS bidding

Answer 1

To drive Awareness, you use Video discovery ads and Target CPM bidding (Option 1).

Step-by-step explanation:

In the context of TrueView advertising, driving Awareness involves creating brand awareness and reaching a broad audience. Video discovery ads, where your video appears in search results, on the You-Tube homepage, or alongside other You-Tube videos, are effective for capturing viewer attention. These ads allow users to choose to watch your video, making them a good fit for increasing awareness.

Target CPM (Cost Per Mille) bidding is appropriate for this stage, as it focuses on maximizing impressions within a specified cost per thousand impressions. This aligns with the goal of reaching a broader audience to build brand awareness.

Option 1 (In-stream ads and Target CPM bidding) is the correct answer.