Question

To drive Consideration, what TrueView format and bidding approach do you use?

A) In-stream ads and Target CPA bidding
B) Video discovery ads and Target ROAS bidding
C) Bumper ads and Maximize conversions bidding
D) Out-stream ads and Manual bidding

Answer 1

To drive Consideration, the recommended TrueView format and bidding approach are B) Video discovery ads and Target ROAS bidding.

Step-by-step explanation:

For driving Consideration in advertising, Video discovery ads and Target ROAS bidding are the preferred choices. Video discovery ads appear in You-Tube search results, alongside related videos, and on the You-Tube homepage. This format engages users who are actively looking for content, fostering consideration. Target ROAS (Return on Ad Spend) bidding ensures efficient spending by optimizing bids to maximize the return on investment.

This approach aligns with the goal of driving consideration as it focuses on achieving a specific ROAS metric, helping advertisers get the most value from their ad spend while promoting user engagement.

Option: B is the answer.