Final Answer:
The purpose of each TrueView ad format is to serve specific advertising goals. TrueView offers In-Stream ads for increased reach, Bu-mper ads for brief but impactful messages, and Discovery ads for improved targeting and higher engagement.
Step-by-step explanation:
TrueView, a video ad platform on You-Tube, provides different ad formats to cater to diverse advertising objectives. In-Stream ads appear before, during, or after You-Tube videos, enhancing reach and brand visibility. Bumper ads are short, six-second clips designed for concise and memorable messages, suitable for quick engagement. Discovery ads are shown in search results and alongside You-Tube videos, enhancing targeting by appearing when users are actively searching or exploring content.
In summary, each TrueView ad format serves a unique purpose: In-Stream for increased reach, Bumper for brief messaging, and Discovery for targeted and engaging content.