Final answer:
Bumper ads are short, non-skippable video ads with a max duration of 6 seconds, appearing before the main video content, and used for delivering quick impactful messages.
Step-by-step explanation:
Bumper ads are a specific format of video advertisements that can play an important role in political campaigns and commercial advertising. The key things to note about bumper ads are:
They are short video ads, which makes them suitable for conveying quick, impactful messages.
They are non-skippable, ensuring viewers see the advertisement in its entirety.
They are typically displayed before the main video content, catching the viewer's attention right at the beginning.
They have a maximum duration of 6 seconds, which challenges creators to deliver their message in a very brief window.
This format leverages brevity much like the traditional campaign bumper stickers and sound bites, providing a concise but powerful medium for messaging. It is essential for those creating bumper ads to craft a clear and engaging message due to their brief nature.