Final answer:
Bumper ads gain the highest reach due to their brevity, the extensive audience of television, and the effectiveness of targeted advertising during high-viewership events like the Super Bowl.
Step-by-step explanation:
Bumper ads are known for delivering the highest reach because they are brief and more likely to be watched to completion, helping enhance brand recall. These short-form ads, usually 6 seconds or less, take advantage of television's vast audience and high engagement levels. With nearly every U.S. household owning a television and the substantial hours spent watching TV shows, advertisers use bumper ads to efficiently connect with consumers across different demographics. Television's sophisticated data analytics allow sponsors to target their advertisements more accurately. During major events like the Super Bowl, ads can target specific audiences with great precision, creating memorable impressions through cultural currency. Moreover, the presence of synergistic advertising practices means that viewers are likely to encounter consistent marketing messages across multiple platforms, further increasing an ad campaign's reach and effectiveness.