Final answer:
The recommended audience solution for the Action marketing objective is to target non-advocates using terminology that emphasizes the event's activities or topics of interest. By focusing on common interests, audiences are more likely to engage.
Step-by-step explanation:
The recommended audience solution for the Action marketing objective is to target non-advocates using terminology that describes the event's activities, not the storytellers and community members.
By emphasizing the activities or topics of interest, such as gardening in the example provided, the audience members will be more likely to connect due to their collective interest. Using intentional marketing that focuses on diversity, inclusion, conversation, storytelling, dialogue, and community connections in event materials can help reach a broader audience that may have been less likely to engage otherwise.