Question

What are the 3 key benefits of Bumper ads?

Answer 1

The 3 key benefits of Bumper ads are attention-grabbing, cost-effectiveness, and increased reach and frequency.

Step-by-step explanation:

Key Benefits of Bumper Ads

1. Attention-Grabbing: Bumper ads are short, typically lasting only 6 seconds, which makes them highly effective in catching the attention of viewers. They are designed to be concise and impactful, allowing advertisers to quickly communicate their message.
2. Cost-Effective: Bumper ads are a cost-effective advertising option. As they are shorter, the production costs tend to be lower than longer ads. Additionally, bumper ads can be targeted to reach specific audiences, maximizing the return on investment.
3. Increased Reach and Frequency: Bumper ads are often played as pre-roll or post-roll before or after a video. This means they have a high reach and frequency, as people are more likely to watch a short ad. This can help increase brand awareness and reinforce messaging.