Final answer:
Athletic performance of celebrities helps to increase publicity for sport brands by attracting more customers, increasing sales, improving reputation, and creating a positive brand image, leveraging the influence and success of the athletes. Option 2.
Step-by-step explanation:
When a celebrity showcases their athletic performance while endorsing sport brands, they help increase the brand's visibility and appeal.
High-profile individuals carry influence, and when someone like a well-known athlete is seen using a particular brand, it not only attracts more customers but also can lead to increased sales due to the celebrity's endorsement.
Moreover, a successful association between a sportsperson and a brand can improve the brand's reputation, ensuring a perception of quality and reliability.
Through their performance and popularity, celebrities can create a positive image associated with the brands they endorse. This connection benefits the brand by leveraging the athlete's success, persona, and public image, thereby resonating with the athlete's fan base and beyond.
Brand ambassadorships, such as those on college campuses, have shown that popular students engaged in high-profile activities can similarly influence their peers, demonstrating the effectiveness of local-scale endorsements in driving brand loyalty and sales.
Overall, the capacity of well-regarded individuals to influence public preference and consumer behavior is a testament to the power of personal endorsements and their role in the marketing strategies of sport brands.
Option 2.