Final answer:
Video Masthead ads offer high visibility, engaging format, and increased brand exposure.
Step-by-step explanation:
A Video Masthead ad refers to a type of advertisement that appears at the top of a webpage and typically includes a video component. It offers several key benefits:
- High visibility: Video Masthead ads are prominently displayed at the top of a webpage, ensuring high visibility and attracting users' attention.
- Engaging format: The inclusion of videos in Video Masthead ads makes them more engaging and interactive, capturing users' interest and increasing brand awareness.
- Increased brand exposure: With Video Masthead ads, brands have the opportunity to reach a large audience since they are displayed on popular websites. This exposure can lead to increased brand recognition and customer engagement.