Final answer:
Brands can leverage creators by employing brand ambassadors who promote products to their peers, such as college students on campuses, and social media influencers who use their online presence to endorse products. Multi-platform synergy is critical in consistent brand messaging.
Step-by-step explanation:
Brands can leverage the power of creators in two prominent ways: by using brand ambassadors and engaging with social media influencers. Brand ambassadors are typically individuals with a connection to the brand who promote the company's products or services in a formal partnership.
This could be through on-campus representation, where companies hire college students to influence their peers in buying decisions. Social media influencers, on the other hand, may work less formally and earn through site revenue or receive free products in exchange for promotion.