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What are the three aspects of brand awareness?

1) Cognitive aspect
2) Affective aspect
3) Conative aspect

User Tom Hennen
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1 Answer

6 votes

Final answer:

The three aspects of brand awareness are cognitive, affective, and conative.

Step-by-step explanation:

The three aspects of brand awareness are:

  1. Cognitive aspect: This refers to the knowledge and understanding that consumers have about a brand. It includes things like brand recognition, brand recall, and knowledge of the brand's attributes and benefits.
  2. Affective aspect: This refers to the emotions and feelings that consumers associate with a brand. It includes things like brand preferences, brand loyalty, and brand associations.
  3. Conative aspect: This refers to the behavior and actions that consumers take towards a brand. It includes things like purchase intentions, brand advocacy, and engagement with the brand.

User Himanshu Mohan
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8.1k points
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