Final answer:
Celebrities can significantly influence consumers' efforts to enhance their ideal self by serving as sources of inspiration due to their persuasive power that comes from their attractiveness and credibility.
Step-by-step explanation:
When consumers have motivation to act in a way to enhance their ideal self, celebrities can play a significant role in activating the self-ideal. Celebrities often possess qualities that many find desirable and aspire to emulate.
Their status, lifestyle, and characteristics can inspire consumers to take action towards enhancing their own self-image to align more closely with what they perceive as their ideal self.
The power of celebrities in influencing consumer behavior is supported by studies that suggest credible and attractive speakers are more persuasive.
Celebrities, being in the public eye and often admired for their talents and aesthetic appeal, can wield a considerable influence over their audience. Consumers might adopt certain products, styles, or behaviors as a means to move closer to their ideal self-image, which is sometimes reflected in the public personas of celebrities.
Therefore, the correct answer would be that celebrities can inspire consumers to enhance their ideal self, making them not just relevant, but potentially powerful figures in the shaping of consumer behavior through aspiration and admiration.