Final answer:
To assess the CPA of a TrueView for action campaign, divide the campaign cost by the total number of online and offline conversions. This calculation reveals how much it costs to acquire one customer, providing a measure of campaign efficiency.
Step-by-step explanation:
To see the total conversion value of TrueView for action campaigns, you need to calculate the campaign cost-per-acquisition (CPA). This is done by dividing the campaign cost by the sum of both online and offline conversions. The resulting figure gives you the CPA, which is a key performance metric used to gauge the economic effectiveness of a campaign in terms of how much it costs to acquire one customer. For example, if a TrueView campaign cost is $500 and it resulted in 50 conversions, the CPA would be calculated as $500 divided by 50, which equals $10 per acquisition. To calculate the total conversion value of TrueView for action, you would divide the campaign cost by the sum of both online and offline conversions. This calculation yields the comprehensive campaign cost-per-acquisition (CPA), providing insight into the efficiency of your advertising spend. By incorporating both online and offline conversions, you gain a more holistic view of the campaign's impact across various channels. This metric is crucial for assessing the overall return on investment, helping advertisers optimize their TrueView for action campaigns to achieve a favorable balance between cost and conversion value, ensuring a more effective and efficient advertising strategy.