Final answer:
The claim that Custom Intent audiences should be used first when starting out with TrueView for action campaigns is false. Each campaign should be individually assessed to determine the most effective targeting strategy based on its objectives and resources.Therefore,it is false.
Step-by-step explanation:
When starting out with TrueView for action campaigns, whether to use Custom Intent audiences first is not mandated as a definitive practice; the best strategy can depend on the specific goals and context of the campaign.
While Custom Intent audiences can be highly effective for targeting individuals who have shown interest in products or services similar to what your campaign is promoting, it is just one of several audience strategies to be considered.
Other targeting options might include demographics, remarketing lists, life events, etc. Therefore, claiming that one should always use Custom Intent audiences first is False. It's recommended to analyze the campaign's objectives and resources before deciding on a targeting approach..Therefore,it is false.