Question

Store visits from TrueView for action come from two different events: ________.

1) Event A and Event B
2) Event C and Event D
3) Event E and Event F
4) Event G and Event H

Answer 1

TrueView for action campaigns lead to store visits through click-through and engagement conversions, which are not labeled as Events A, B, C, or D. For the probability question, P(G|H) = P(G) signifies G and H are independent events.

Step-by-step explanation:

The question is drawing on advertising and marketing knowledge related to video ads and store visits generated from them. In the context of TrueView for action campaigns, the two events that contribute to the store visits are typically referred to as click-through conversions (Event A) and engagement conversions (Event B). Event A occurs when a user clicks on a call-to-action overlay or a companion banner and then proceeds to the store, while Event B refers to when a user watches 30 seconds of the video (or the entirety if it's shorter) or interacts with the video, then visits the store. This is separate from the options provided in the question. Furthermore, for question 44, if P(G|H) = P(G), it means that the probability of event G given that event H has occurred is the same as the probability of event G occurring by itself. This indicates that events G and H are independent events (Option D).