Final answer:
Brand mentions by on-screen talent refers to integrating brand promotion into the content of a TV show or movie. It helps companies increase brand awareness through the influence of on-screen talent.
Step-by-step explanation:
Brand mentions by on-screen talent refers to the practice of integrating the promotion of a specific brand or product into the content of a television program or movie. This can be done through dialogue, visual placements, or other means of on-screen representation.
For example, in a TV show, a character may casually mention using a certain brand of smartphone. Or in a movie, characters may be shown drinking a particular brand of soda.
This form of advertising helps companies increase brand awareness and exposure by reaching a wide audience through the popularity and influence of on-screen talent.