Final answer:
The ultimate limitation to the power of big data analytics is ethical concerns, such as privacy issues and misuse of data.
Step-by-step explanation:
The ultimate limitation to the power of big data analytics can be attributed to ethical concerns. Although big data analytics has the potential to bring about valuable insights and improve decision-making, it also raises ethical questions about privacy, security, and the potential for misuse or bias in the data analysis. Examples of ethical concerns include the exposure of individuals to cybercrime and cyberwarfare, infringement on individual privacy, and the misuse of massive amounts of data for profit or unscrupulous aims.