Final answer:
Sociologists study the interconnections between individuals, groups, and institutions on both micro and macro scales.
Step-by-step explanation:
Sociologists can address the interconnections between individuals, groups, and institutions on a micro or a macro scale. Some research includes both. Working from the micro-level entails studying small groups and individual interactions in a particular time and place with a specific culture. The macro level analysis look at trends among and between large groups and institutions on the national and/or global scale.
For example, a micro-level study might look at the accepted rules of conversation in various groups such as among suburban teenagers in New England or business professionals in the tech industry in Silicon Valley. In contrast, a macro-level analysis might research the ways that language use has changed over time or in social media outlets around the globe.