Final answer:
Driving consideration among potential customers involves establishing a good reputation, utilizing customer reviews, and engaging with the audience through various techniques to create memorable experiences. Providing contact information also shows readiness to interact and serve customers' needs.
Step-by-step explanation:
To drive consideration among potential customers and those who have already interacted with a brand, there are several strategies that can be effective. First, a business must establish a good reputation; this not only attracts new customers but also helps to retain existing ones, ensuring they are less concerned about the quality of the product or service.
For instance, a grocery store with a strong reputation can command higher prices than a temporary market stand because customers trust the established business more. Utilizing customer reviews is another effective method; potential customers often make decisions based on the experiences of others, so positive reviews can greatly influence their consideration of a brand.
Moreover, engaging with consumers directly through various audience engagement techniques at events, such as live polls or word clouds, can create a memorable experience and enhance consideration.In summary, building a good reputation, leveraging positive customer reviews, and actively engaging with the audience are key to driving consideration.
Lastly, providing contact information can be a subtle yet effective touch, ensuring potential customers that the brand is ready and willing to address any questions or needs.