Final answer:
To reach each group individually with RLSA, Hiroko can create separate lists for each group based on specific criteria such as website behavior, demographics, or previous interactions. Then, Hiroko can use these lists to create custom ads tailored to each group's needs and interests. This segmentation increases the chances of reaching the right people at the right time.
Step-by-step explanation:
In order to reach each group individually with RLSA (Remarketing Lists for Search Ads), Hiroko can create separate lists for each group based on specific criteria such as website behavior, demographics, or previous interactions. Once these lists are created, Hiroko can use them to create custom and relevant ads to target each group specifically.
For example, if Hiroko is advertising a computer programming course, they can create separate lists for beginners, intermediate, and advanced students based on their search behavior or previous interactions with the website. Then, Hiroko can tailor the ad copy and bidding strategy to cater to each group's specific needs and interests.
By segmenting the audience in this way, Hiroko can increase the chances of reaching the right people at the right time, improving the effectiveness and efficiency of the advertising campaign.