Final answer:
Customer Match enhances Audience strategy by allowing businesses to specifically target individuals and improve customer loyalty, paralleling campaign managers' strategies in effectively reaching and influencing decision-makers. Option 2
Step-by-step explanation:
To complement your Audience strategy with Customer Match is beneficial for several reasons. Customer Match allows businesses to target their ads to specific individuals that have shared their contact information with the company.
This can lead to a more personalized marketing approach and can improve customer loyalty by targeting ads to existing customers. Moreover, it can help increase brand awareness by ensuring your brand stays top-of-mind with those who have already shown interest in your products or services. Therefore, option 2, to target specific individuals, and option 4, to improve customer loyalty, are the best answers.
Considering strategies used to reach people effectively, similar to those used by campaign managers to reach voters, partners who collaborate for event planning can benefit from expanded outreach and diversity promotion. This strategy is akin to how campaign managers identify strategies to reach and influence voters, taking into account the various factors that affect voter decisions, such as credibility, logic, and emotional appeals.
The combined resources from partnering with other organizations in event planning add cost-effectiveness, which mirrors how campaign strategies are often planned to optimize resource allocation. Option 2