Final answer:
In the early 1920s, women's magazines considered advertisements for beauty products and household cleaners to be improper due to controversies surrounding gender roles and societal expectations.
Step-by-step explanation:
In the early 1920s, many women's magazines initially considered advertisements for beauty products and household cleaners to be improper. These advertisements were a leading source of income for most other women's magazines at that time. However, the editors of these magazines struggled with whether or not to accept these types of ads due to controversies surrounding gender roles and societal expectations. The ads were seen as promoting traditional gender norms and were thus deemed improper by many women's magazines.