Final answer:
John F. Kennedy appealed to the American people through his style, attitude, and policies. He created programs that benefited various groups of Americans and his philosophy on how to 'win' the Cold War aligned with the American public.
Step-by-step explanation:
John F. Kennedy appealed to the American people through his style, attitude, and policies. He and his wife Jackie conveyed a sense of optimism and youthfulness, which resonated with the public. Kennedy also created programs that benefited various groups of Americans, such as the Peace Corps and the Civil Rights Act of 1964. Additionally, Kennedy's philosophy on how to 'win' the Cold War, which involved a combination of military strength, diplomacy, and the promotion of American values, aligned with the American public's desire to counter the spread of communism.