Question

Non-branded products that sell below the price of national brands, have very basic packaging, and are backed with little or no advertising are called:

1) Generic products
2) Store brands
3) Private label products
4) Discount brands

Answer 1

Private label products are non-branded products that are cheaper than national brands and have basic packaging. They are also backed by little to no advertising and are sold under the store's own brand name.

Step-by-step explanation:

The correct answer is 3) Private label products.

Private label products are non-branded products that are sold below the price of national brands, have basic packaging, and are backed by little or no advertising. These products are often sold under the store's own brand name and can be found in retailers such as supermarkets, drugstores, and discount stores.

For example, a supermarket might sell its own brand of cereal at a lower price compared to well-known national brands like Kellogg's or General Mills. The packaging of the store brand cereal may be simple and straightforward, without any flashy graphics or advertising.