Final Answer:
Web personalization is used primarily as a major marketing tool. (True)
Step-by-step explanation:
Definition of Web Personalization:
Web personalization involves tailoring a user's experience on a website based on their preferences, behavior, and demographics. This customization enhances user engagement and satisfaction.
Primary Use in Marketing (True):
Web personalization is extensively utilized in marketing strategies. By analyzing user data, marketers can deliver personalized content, product recommendations, and targeted promotions. This enhances user engagement and increases the likelihood of conversions.
Other Applications:
While marketing is a major application, web personalization is also used in other domains, such as content delivery, user experience optimization, and e-learning, to provide a more tailored and relevant experience.
Therefore, the statement that web personalization is used primarily as a major marketing tool is true.
Option A is the answer.