Question

How are calls tracked to an advertiser's account if the advertiser uses phone call conversion tracking feature?

a. By IP address
b. By session duration
c. By unique identifier
d. By call duration

Answer 1

Phone calls are tracked to an advertiser's account using a unique identifier, such as a specific phone number assigned to the ad campaign.

Step-by-step explanation:

When an advertiser uses phone call conversion tracking feature, the calls are tracked to the advertiser's account using a unique identifier. This unique identifier can be a phone number specifically assigned to the ad campaign. Each time a call is made to that phone number, it is recognized as a conversion and attributed to the advertiser's account.

For example, let's say an advertiser is running a campaign with a specific phone number assigned for tracking purposes. When a user sees the ad and makes a call to that phone number, the call will be tracked as a conversion for the advertiser's account.

Therefore, the correct answer to this question is option c: By unique identifier.