Question

Contoso Hotels wants to ensure that excessive spend on one campaign does not take budget from other campaigns. Which budget type should they select?

a) Shared Budget
b) Standard Budget
c) Campaign Budget
d) Constrained Budget

Answer 1

Contoso Hotels should select the Constrained Budget option to prevent excessive spend on one campaign.

Step-by-step explanation:

If Contoso Hotels wants to ensure that excessive spend on one campaign does not take budget from other campaigns, they should select the Constrained Budget option. This budget type sets a limit on the amount of money that can be allocated to a campaign, preventing it from using more budget than intended.

For example, if Contoso Hotels sets a constrained budget of $500 for a specific campaign, that campaign cannot exceed $500 in spending, even if it generates more clicks or impressions than expected. This ensures that the budget is distributed fairly among all campaigns, and excessive spend is avoided.