Question

Identify one advantage and one disadvantage of the direct response distribution channel.

a) Adv: Personalized Service, Disadv: Limited Reach
b) Adv: Cost-Efficiency, Disadv: Lack of Personal Interaction
c) Adv: Quick Response, Disadv: High Costs
d) Adv: Broad Reach, Disadv: Slow Response

Answer 1

Advantage of cost-efficiency and disadvantage of lack of personal interaction.

Step-by-step explanation:

The direct response distribution channel has both advantages and disadvantages. One advantage of this channel is cost-efficiency. Direct response marketing eliminates the need for intermediaries, which lowers costs and allows businesses to offer competitive prices to customers. However, a disadvantage of this channel is the lack of personal interaction. Since customers usually interact with a company through mail, phone, or online, there is limited opportunity for personal connection or immediate feedback.