Final answer:
Three issues to consider when using a mixed marketing system are the types of communication modes used, the reliance on textual or non-textual media, and the strategies involving partnerships for event planning and outreach.
Step-by-step explanation:
When using a mixed marketing system, there are three critical issues that must be considered:
- Communication Modes: Evaluating which modes of communication are being used is essential. These can include a variety of social media platforms and streams, traditional media, direct marketing, and more. Understanding the effectiveness of these channels and how they reach the intended audience is crucial for a successful marketing campaign.
- Media Types: A mixed marketing system may employ both textual and non-textual media. Assessing whether the campaign relies more on images, videos, or text to convey its message and how these modes are combined is important for ensuring the message is effectively communicated.
- Partnerships and Event Planning: Successful marketing often involves partnering with other organizations. This can result in expanded outreach, promoting diversity among attendees, and cost-effectiveness due to shared resources.
Each of these issues influences how well a marketing campaign can perform and resonate with the desired audience. When employing a mixed marketing system, it is necessary to consider the strengths and limitations that each communication channel and partnership may present.