Question

Contoso Foods wants to track each time a searcher who has clicked on their ad watches a video on their site as a conversion. Which Microsoft Advertising feature do they need to implement?

Answer 1

Contoso Foods should use Microsoft Advertising's Universal Event Tracking (UET) to track video views as conversions, which involves placing a global tracking code on their site and defining a conversion goal for video views.

Step-by-step explanation:

To track video views as conversions after a searcher clicks on their ad, Contoso Foods needs to implement Microsoft Advertising's Universal Event Tracking (UET) feature. UET involves placing a single, global tracking code across all pages of their website. Once this code is in place, they can define a conversion goal specifically for video views within the Microsoft Advertising platform. This involves setting up a custom event that triggers a conversion when a visitor engages with a video on their site. To do so, they will need to specify the action or series of actions that constitutes a video view, such as clicking the play button or reaching a certain point in the video.