Question

Nick's Shirts and Ties want to track a conversion each time someone makes a purchase on their website using a destination URL conversion goal. Which page should they specify as the destination URL to track this type of conversion?

(a) Checkout Confirmation Page
(b) Home Page
(c) Product Page
(d) Contact Us Page

Answer 1

Nick's Shirts and Ties should track conversions by using the Checkout Confirmation Page as the destination URL, as it confirms that a purchase has been made.

Step-by-step explanation:

To track a conversion when someone makes a purchase on their website, Nick's Shirts and Ties should specify the Checkout Confirmation Page as the destination URL. This is because the checkout confirmation page is typically shown to customers only after they have completed a purchase, which effectively signals a conversion event. Other pages like the home page, product page, or contact us page do not serve as confirmation of a transaction and therefore, are not suitable for tracking conversions in this context.