Question

A company in USA has developed a Gluten Meter which is device that measure the gluten content in the food a consumer wants to consume. Gluten is a group of proteins found in wheat, barley, rye, and their derivatives. It's what gives dough its elasticity and helps baked goods maintain their shape. While gluten is responsible for the desirable texture of many baked products, it can aggravate diabetes and obesity. Since India has the highest number of diabetics in the world this American wants to understand the attitude of people towards Gluten and Gluten Meters. How will they be able to understand the attitude of the consumer to this.

Answer 1

To understand Indian consumer attitudes towards Gluten Meters, data can be collected through market research methods like interviews and surveys. Gluten is a protein harmful mainly to those with celiac disease or gluten intolerance, and understanding its health impact is valuable given India's high diabetes rates. Education on gluten-related health issues is essential for the market adoption of Gluten Meters.

Step-by-step explanation:

To understand the attitude of consumers in India towards Gluten Meters and gluten content in food, research and surveys can be conducted. Gluten, which is comprised of proteins found in grains such as wheat, barley, and rye, is responsible for the texture of dough in baked goods.

For individuals with celiac disease, consumption of gluten leads to an autoimmune reaction that causes damage to the villi of the small intestine, leading to an array of symptoms including malnutrition, diarrhea, and anemia. In a country like India, which has a high number of individuals with diabetes, understanding the effects of gluten on health is critical.

One challenge to the adoption of Gluten Meters may be the fact that gluten-free diets can be restrictive, expensive, and difficult to maintain due to the omnipresence of gluten in many food products. Nevertheless, for the 1% of the population with celiac disease and others with gluten sensitivity, such devices could be invaluable. Education about gluten and its effects on health, particularly for people with celiac disease or diabetes, is crucial for the successful introduction of Gluten Meters in India.