Final answer:
Progressive fields in HubSpot forms are used to optimize form-filling by showing new questions to users based on previously submitted information, thereby offering a personalized user experience and improving lead qualification.
Step-by-step explanation:
The Progressive field option in HubSpot forms is a feature designed to optimize the form-filling experience for users by showing new questions based on what they've previously submitted. Essentially, it helps in avoiding asking the same information multiple times, providing a more personalized and less repetitive interaction. If a visitor has already filled out a form on your website, the progressive fields will replace the previously filled fields with new ones when the visitor encounters another form.
To set up progressive fields, you would go into the form editor within HubSpot and choose which fields should behave progressively. This is particularly useful for marketers and sales teams who are looking to gather more information about their leads without deterring them with long forms.
By smartly utilizing the HubSpot's progressive fields, businesses can improve the quality of the information collected and user experience, ultimately contributing to better lead qualification and customer insights.