Final answer:
The major objective of Customer Relationship Management (CRM) is to maximize customer acquisition by managing business interactions and using data to improve relationships, retain customers, and increase sales. The correct option is c.
Step-by-step explanation:
One of the three major objectives of Customer Relationship Management (CRM) is c) Maximizing customer acquisition. CRM is a strategy used by businesses to manage interactions with current and potential customers.
It involves using data analysis about customers' history with a company to improve business relationships, with a particular focus on customer retention, and ultimately to drive sales growth.
Another key objective is to enhance customer satisfaction and loyalty, which can lead to repeat business and referrals. Therefore, options (a), (b), and (d) are not aligned with the main objectives of CRM as they suggest negative outcomes that CRM aims to avoid. The correct option is c.