Question

Willow Sporting Goods is concerned that a lot of their ads are being blocked from showing. They believe this is due to keywords that have been set up to prevent ads from being triggered by a certain word or phrase. Which report should they run?

(a) Click-Through Rate (CTR) Report
(b) Conversion Rate Report
(c) Keyword Blocking Report
(d) Ad Impressions Report

Answer 1

Willow Sporting Goods should run the Keyword Blocking Report to address their concern about ads being blocked.

Step-by-step explanation:

The report that Willow Sporting Goods should run to address their concern about ads being blocked is the Keyword Blocking Report. This report will provide them with information on which keywords are being blocked and preventing their ads from being triggered. By analyzing this report, Willow Sporting Goods can adjust their ads to avoid triggering any of the blocked keywords and ensure their ads are shown to the target audience.