Final answer:
Importance-Performance Analysis (IPA) is the tool that rates service bundle elements and identifies actions. It helps businesses focus on customer priorities and guides improvement efforts.
Step-by-step explanation:
The Importance-Performance Analysis (IPA) rates the various elements of a service bundle and identifies required actions. The IPA is a tool that helps businesses assess how well they are performing on attributes that are important to their customers. It plots the importance of different aspects of service delivery against the satisfaction level of customers regarding those aspects.
This method allows companies to prioritize improvements based on what matters most to customers. With this analysis, a company can focus on enhancing service aspects that are considered important but currently have low performance ratings, while also maintaining areas of high importance and high performance.