Question

Yani is creating a search campaign and is choosing an automated bid strategy. The aim is to ensure an average spend to get a customer to take action on their website over 30 days is less than $10. Which bid strategy should Yani choose?

a-Maximize conversions
b-Target cost per action
c-Target impression share
d-Enhanced cost per click

Answer 1

Yani should choose the Target cost per action (CPA) bid strategy to achieve an average spend of less than $10 to get a customer to take action on their website. This aligns with setting a specific cost parameter, much like businesses claim average benefits in their services or products.

Step-by-step explanation:

Yani is looking for an automated bid strategy for their search campaign that will ensure the average spend to get a customer to take action on their website is less than $10 over 30 days. The bid strategy that best aligns with this goal is b-Target cost per action (CPA).

This strategy allows Yani to make a decision about a parameter for the desired action, setting a target cost that the system will aim to achieve on average. For example, just like how a car dealer can claim their truck gets 35 miles per gallon on average, or a tutoring service can tout a 90 percent success rate of A's and B's for its students, Yani can determine a target CPA to effectively manage the campaign's performance within their budget.