Final answer:
The scenario described involves Flyhigh Airlines engaging in test marketing to assess the sale of its boxed snacks. This is a business strategy used to pilot a product in select markets before broader release. It relates to experimental methods typical in marketing and business studies, particularly at the college level. The correct option is c.
Step-by-step explanation:
The question posed is about Flyhigh Airlines, which is testing the market for boxed snacks sold on its short flights by selecting 15 different markets for a quarter-long sales test. This is an example of test marketing, a key business concept. Test marketing allows companies to evaluate the potential success of a new product by releasing it in selected areas before a full-scale launch.
In a broader context related to business and marketing studies, the scenario presented fits within statistical analysis, product development, and market research methodologies.
Another related concept would be random sampling, which is a method in statistics to select a subset of individuals from a population to estimate characteristics of the whole population. In the provided questionnaires, random sampling was not used, one case involved the use of a convenience sample, and the other used a systematic selection method.
HighFlyer Airlines' decision to build new airplanes with increased cabin space is a strategic business initiative that requires significant research and development (R&D). The company must evaluate how this redesign would impact operating costs and ticket sales, as well as determine the most efficient aerodynamic shape for the airplane. The provided Table 13.5 would be used to analyze the value of R&D projects based on their expected private rate of return, which helps HighFlyer Airlines decide which projects to undertake.
Hence, Option c is correct.