Question

Which subset of content marketing encourages the audience to interact with the content and is thought to generate word-of-mouth communication about the respective brand?

a) Social Media Marketing
b) Influencer Marketing
c) Interactive Content Marketing
d) Email Marketing

Answer 1

Interactive Content Marketing encourages audience interaction and generates word-of-mouth communication about the brand.

Step-by-step explanation:

The subset of content marketing that encourages the audience to interact with the content and generate word-of-mouth communication about the respective brand is Interactive Content Marketing.

Interactive content engages the audience and encourages them to take an active role in consuming or participating in the content. This can include quizzes, polls, games, interactive videos, and more.

By creating content that is interactive and engaging, brands can generate excitement and encourage people to share their experiences with others, resulting in word-of-mouth communication about the brand.