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Match each of the four types of consumer products with its definition:

A) Convenience, shopping, specialty, unsought
B) Staple, impulse, emergency, luxury
C) Generic, branded, licensed, patented
D) Core, augmented, actual, extended

User Iuiz
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1 Answer

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Final answer:

A) Convenience, shopping, specialty, unsought B) Staple, impulse, emergency, luxury C) Generic, branded, licensed, patented D) Core, augmented, actual, extended

Step-by-step explanation:

A) Convenience products are items that consumers frequently purchase with little effort, such as snacks or toiletries. Shopping products are items that consumers are willing to spend time and effort to compare and choose, such as clothing or electronics. Specialty products are unique items that consumers are willing to go out of their way to purchase, such as luxury cars or high-end designer clothing. Unsought products are items that consumers may not actively seek out, such as funeral services or medical insurance.

B) Staple goods are essential items that are regularly purchased, such as dairy or produce. Impulse goods are items that consumers purchase on a whim without much thought, such as candy or magazines. Emergency goods are items that consumers purchase in urgent situations, such as emergency supplies during a natural disaster. Luxury goods are non-essential items that are considered luxurious or high-end, such as designer handbags or fancy vacations.

C) Generic products are unbranded items that are sold at a lower cost, such as generic medications or store-brand groceries. Branded products are items that are associated with a specific brand name, such as Nike shoes or Coca-Cola soda. Licensed products are items that are authorized to use a specific brand or logo, such as merchandise for a movie or sports team. Patented products are items that have a unique feature or invention that is protected by a patent, such as the iPhone or a new drug.

D) Core products are the basic benefits and features of a product, such as the transportation provided by a car. Augmented products are the additional features and services that enhance the core product, such as a car warranty or roadside assistance. Actual products are the physical attributes and packaging of a product, such as the design and color of a car. Extended products are the additional benefits and services that extend beyond the core and augmented products, such as car insurance or financing options.

User Jenya Kirmiza
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