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McDonald's promotes coffee in Seattle and orange juice in Orlando. This is an example of

A) Regional advertising
B) Product diversification
C) Market segmentation
D) Global branding

User Palaniraja
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1 Answer

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Final answer:

McDonald's promoting coffee in Seattle and orange juice in Orlando is an example of market segmentation.

Step-by-step explanation:

McDonald's promoting coffee in Seattle and orange juice in Orlando is an example of market segmentation. Market segmentation is the process of dividing a target market into smaller, more defined segments based on characteristics such as geography, demographic, psychographic, or behavioral factors. McDonald's is tailoring its advertising and products to specific regions in order to better meet the preferences and needs of consumers in those areas.

User Stefano Sala
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