205k views
4 votes
Retailer Utility Types

A. Form, Time, Place
B. Time, Possession, Value
C. Form, Possession, Service
D. Place, Possession, Value

User Anindya
by
7.2k points

1 Answer

7 votes

Final answer:

Retailer utility types include form, time, place, and possession, which enhance the value and satisfaction a product or service provides to the consumer.

Step-by-step explanation:

The question asks to identify the types of utility a retailer can offer. These utilities are different ways in which a product or service provides satisfaction or value to the consumer. The primary utility types are form, time, place, and possession. Form utility refers to how well a product's physical characteristics meet consumers' needs and preferences, such as an 'unbreakable bottle' or a 'nonstick surface.' Time utility involves having a product available at a convenient time for the consumer, while place utility means having it available at a convenient location, like a gas station at a busy intersection. Lastly, possession utility is the value consumers derive from owning a product and being able to use it whenever they wish.

User Kalpesh Singh
by
8.1k points
Welcome to QAmmunity.org, where you can ask questions and receive answers from other members of our community.