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Retailer Utility Types

A. Form, Time, Place
B. Time, Possession, Value
C. Form, Possession, Service
D. Place, Possession, Value

User Anindya
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Final answer:

Retailer utility types include form, time, place, and possession, which enhance the value and satisfaction a product or service provides to the consumer.

Step-by-step explanation:

The question asks to identify the types of utility a retailer can offer. These utilities are different ways in which a product or service provides satisfaction or value to the consumer. The primary utility types are form, time, place, and possession. Form utility refers to how well a product's physical characteristics meet consumers' needs and preferences, such as an 'unbreakable bottle' or a 'nonstick surface.' Time utility involves having a product available at a convenient time for the consumer, while place utility means having it available at a convenient location, like a gas station at a busy intersection. Lastly, possession utility is the value consumers derive from owning a product and being able to use it whenever they wish.

User Kalpesh Singh
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