Final answer:
Guilford’s alternate uses test measures creativity, which is the ability to generate diverse and original ideas. It evaluates an individual's creative potential rather than memory, IQ, or reaction time.
Step-by-step explanation:
Guilford’s alternate uses test is designed to measure an individual's creativity. This type of assessment challenges participants to think of as many uses as possible for a common object, thereby evaluating their ability to generate diverse and original ideas. The correct answer to the question is A) Creativity.
Creativity involves the ability to generate, create, or discover new ideas, solutions, and possibilities, often requiring intense knowledge and a willingness to take risks and seek novel solutions. This is different from measuring memory, intelligence quotient, or reaction time, which are assessed by other types of tests. For example, while fluid intelligence may involve the ability to see complex relationships and solve problems, it is distinct from creative capability. Similarly, Gardner's Multiple Intelligences includes different forms of intelligence such as linguistic and musical, but these are specialized intelligences different from the general creative ability measured by Guilford's test.