Final answer:
The pricing objective 'unit volume' is based on market share, aiming to increase sales volume to capture a larger portion of the market. A monopolist finds the profit-maximizing output where marginal revenue equals marginal cost and sets the corresponding price based on the demand curve.
Step-by-step explanation:
The pricing objective known as unit volume is primarily focused on increasing the number of units sold or the quantity of output. This objective is based on C) Market Share as companies often lower prices with the hope of increasing their sales volume, which can help in capturing more market share in comparison to competitors.
To determine the profit-maximizing quantity of output, a monopolist can look at the intersection of its marginal revenue (MR) and marginal costs (MC). The monopolist will then charge the price that corresponds to this quantity on its demand curve. In essence, it is the highest price the monopolist can charge for that quantity of output where marginal revenue equals marginal cost.