Final answer:
An attitude can be positive or negative and is subjective, varying among individuals. Statements (A) and (B) are false, while (C) is true, and (D) is false. Attitudes include affective, behavioral, and cognitive components and are influenced by internal and external factors.
Step-by-step explanation:
The evaluation of an object, person, or idea as either positive or negative is referred to as an attitude. Let's assess the provided statements about attitudes:
- (A) Attitudes are always positive - False. Attitudes can be either positive or negative.
- (B) Attitudes can only be negative - False. As mentioned previously, attitudes can be favorable (positive) or unfavorable (negative).
- (C) Attitudes are subjective and can vary among individuals - True. Attitudes are influenced by a person's own feelings, beliefs, and experiences, which means they are subjective and can vary among individuals.
- (D) Attitudes are objective and universal - False. As attitudes are based on personal beliefs and experiences, they are not universal or objective; rather, they are subjective and unique to each individual.
Attitudes are complex and consist of affective (feelings), behavioral (the effect on behavior), and cognitive (belief and knowledge) components. They are shaped by both internal factors, like cognitive dissonance, and external factors, such as conformity, compliance, persuasion, and social norms.