Final answer:
Language plays a vital role in product strategy as it shapes brand perception and facilitates communication with competitors.
Step-by-step explanation:
The role of language in product strategy is primarily related to shaping brand perception and facilitating communication with competitors.
Language plays a crucial role in shaping how consumers perceive a brand and its products. The choice of words, tone, and messaging used in product strategy can greatly influence how consumers perceive the brand and its products.
Moreover, language also helps in facilitating communication with competitors. Clear and effective communication with competitors is important for understanding market trends, identifying opportunities, and staying competitive in the industry.