Final answer:
The Media Planning Department is in charge of selecting the appropriate media platforms for advertising campaigns. They aim to ensure ads reach the target audience effectively, while other departments within the agency handle content creation, client relations, and data analysis.
Step-by-step explanation:
The department responsible for deciding where to place advertising within an advertising agency is the Media Planning Department. This team focuses on determining the most suitable media platforms for a brand's advertising campaign, considering factors such as the target audience, the campaign goals, and the budget. The objective is to maximize the impact of the advertisement by strategically placing it where it is most likely to be seen by the target demographic.
On the other hand, the Creative Department is tasked with generating the advertisement's content and visuals, the Account Management Department serves as the liaison between the agency and its clients, and the Research and Analytics Department provides insights and data analytics to inform strategic decisions.